Decoding Social Media Metrics: The True Power of Engagement Over Followers
SOCIAL MEDIA MARKETING
Decoding Social Media Metrics: The True Power of Engagement Over Followers
CMO: Just one more question.
SOCIAL MEDIA MANAGER: Sure, go ahead.
CMO: Can you get us 10M followers?
SMM: Is that how you'll measure our success?
CMO: Yes.
SMM: I see. No problem.
Brand manager looks skeptical.
CMO: Really?
SMM: Absolutely. I can do it in a month.
Brand manager gets more skeptical.
CMO: Really?
SMM: Sure. No problem.
Brand manager looks like she’s going to explode.
CMO: Okay. I’ll bite. How?
SMM: Follower sweepstakes campaign, tons of paid media.
CMO: Ask people to follow us?
SMM: Yes. Need some product giveaways.
CMO: Not on brand.
SMM: Fine, I'll buy the followers.
CMO: What?
SMM: Like buying email lists but for social.
CMO: Can't you get 10M followers organically?
SMM: Yes, but you're measuring success by followers.
CMO: Will it lead to sales?
SMM: Honest answer?
CMO: Yes.
SMM: No.
CMO: You're hired.
SMM: Thank you, but for what?
CMO: To increase sales. Just testing your knowledge.
Decoding Social Media Metrics: The True Power of Engagement Over Followers
In the world of social media, the pursuit of massive follower counts can be a misleading metric. This dynamic conversation between a CMO and a Social Media Manager unveils the misconceptions and pitfalls of fixating on follower numbers. Discover why engagement metrics like shares, minutes watched, and sentiment are the real keys to building a loyal fan base that truly impacts your brand's success. Chasing followers may be a tempting quest, but focusing on genuine engagement proves to be the wise strategy in the realm of social media marketing.